With the power of West Palm Beach website design, Kodr Technologies can connect your brand to users with the power of emotions. Utilizing emotions with effective visual storytelling can increase brand awareness and brand loyalty with customers and online users. Most people browsing the web will not stay on a website for over a minute. So, you need to make the most of your website homepage to ensure that users will get engaged. As the digital world gets more oversaturated with other websites and organizations, you need to stand out. Connect with your audience on a deeper level by engaging them with visual storytelling. Show them your brand and your story in a way that makes them want to explore the rest of your site and learn about you.
3 Basics of Storytelling for Websites
Know Your Audience When Designing
You need to think about what captivates your audience to start designing your website. Once you have an understanding of the needs and personalities of your customers, you can start thinking about the design elements and creative ideas for your site layout. Things like expectations, culture, and values can help you resonate with your audience and weave in the story of your brand and website.
Brand Identity – Keep it Consistent
As time passes, the behaviors of users and trends will change. Some brands will continue tweaking and making changes to their design because of this. But you must be careful not to confuse your audience when you adapt. A very important rule to follow with website design is to always align your visual brand and design elements with your brand identity. The best websites reflect both the personality and values of the brand, so yours should too. Always get multiple perspectives within your team to ensure you get revisions and feedback on your brand identity.
Flow or Structure of Story
A website should be designed like any story that is effective and engaging. There should be a beginning, a middle, and an end. You need to grab the attention of visitors with a hook as well as sustain their engagement. Keep them exploring your website to book a call or make a purchase. It is not always easy but prioritizing stories or information by importance is a start. You should be asking yourself or your team some questions about attracting users’ eyes with big visual elements, how you are formatting these elements to keep it simple, and how you want them to scroll through your website.
West Palm Beach Website Design Company – Kodr
If you need help with the design and development of your new website, let the experts take over. At Kodr Technologies, we work with business owners and marketing teams to ensure they get the most out of their budget and their website. Without a website you cannot be found online, so trust Kodr to handle the heavy lifting and design the perfect site for you. If you want to learn more about us, check out our website here or find our contact page to see how you can get started.
If you are interested in learning more about visual storytelling on websites, check out these other great resources below:
Resource 1 | Resource 2 | Resource 3
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